We’re going to talk about having a marketing map and how to track the statistics using that. As everyone knows, it’s always good to have a plan ahead of tim, and hopefully you can create a budget for your marketing throughout the year that you can work from. One of the things that we see most commonly is that companies don’t necessarily have an actual marketing map to get them to where they’re trying to go to. What we mean by that is, have your strategies written out.
Your map is going to get you to your end goal. This also needs to be written out so that you can find a way to get measurables from the different items that you’re going to be using for marketing. What we first look at is our digital plan, any kind of a print plan, telemarketing, all those different aspects, and how they relate to the success of your company throughout the year.
So what you want to do is creating an exact map, a roadmap, if you will, from what you’re going to do at the beginning of the year to the end, record all your statistics with regards to, what your spend was, what your success was, then you can look at the measurables. This did what we thought it would do, this under achieved, this over achieved, and for the next year you can look at if it got you to your goals, how you can tweak that map. But one thing we don’t want to be doing, is be guessing at what is going to work and what didn’t work. You need to have measurables for that and you need to have a roadmap to follow in order to get there.
So think about this. Take it. Use it. Good luck out there.